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August 21, 2011

Traverse City Business News – Designing Woman; For Men

When designing with a masculine eye, Rudd taps into her ability to visualize the client’s surroundings from who they are, what they do and what the purpose of the space is, and thinks she may have found a design niche. “Men have a different competitive edge than women, and want their lives to reflect it,” Rudd offered, “Their hobbies and interests are important and often decorate according to those, and if they are bachelors, they also want it to be woman-friendly. I try to help them find the balance between the two.