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June 6, 2014

Traverse City Business News – Featured Designer, Interiors Issue

The Art of Design

 For the past 20 years, interior designer Dorina Rudd has been transforming living and working spaces into functional works of art. “Design is very emotional, because it deals with ownership, sentimentality, image and brand,” Rudd, owner of Design Strategies, explained. “The design of a commercial space is dependent on the use and who they are trying to reach. If it’s a bar or restaurant, how long do they want customers to stay? A medical/dental office might want to convey a feeling of calm; a winery could bring in the colors of the vineyard; a court room would reflect authority and respect.”